Samsung: Texas Levels Up
This was a hyperlocal campaign created to increase brand awareness of Samsung in Texas. When COVID-19 halted months-in-the-making production, we were challenged to quickly re-concept so we could meet launch.
We teamed up with Texan gamer, @yoboyroygaming, in a series of social activations for the Galaxy Note 20.
Chase Levels Up His Battlestation
In a livestream, Chase gave followers a tour of his battlestation and demoed the ultimate Samsung gaming experience.
Chase Goes AmongUs
In another activation, we invited Chase and nine of his friends to play Among Us live on Twitch. When you get 10 gamers in a room, things can get pretty heated. Video to come!
Chase Does the Fastest Interview in Texas
We created a ‘5G Fast Interview’ filter for IG Stories where Chase answered as many questions as he could in under a minute. In case you’re wondering, he’s a pancakes guy. Full video below.
