Put Away the Selfie Stick and Live Like a Local.
Airbnb gives people the chance to have authentic, local travel experiences wherever they go.
Effie / Gold / Travel & Tourism / Global / 2017
Effie / Silver / Travel & Tourism / North America / 2017
We weren't invited to the Oscars. So we crashed it.
For the 2016 Oscars, Airbnb was locked out of airtime because a hotel chain was sponsoring the show. -_-
So, we turned to another kind of screen, and gave people a chance to #LiveInTheMovies on Twitter.
Cannes / Silver / Mobile / 2016
Cannes / Bronze / Cyber / 2016
For the 100th anniversary of the national parks, we turned some of the most peaceful views in the US into the most peaceful newsfeeds.
We streamed views of Acadia, Yellowstone and Joshua Tree national parks from the backyards of actual Airbnbs with Facebook Live.
And, hopefully we brought people some peace and quiet wherever they might be.
Webby / Events & Live Webcast / 2017
Webby / Social / Best Use of Video / 2017
Addy / Bronze / Social Media - Single Execution / 2017
Shorty / Gold / Video / 2017
Home is where the heart is.
Love something? Live there.
For this promo campaign, we highlighted the incredible variety of homes that are available to book on Airbnb.
This made Adweek's ad of the day.
Airbnb wanted to take a stand in support of refugee relief, and pledged to match up to one million dollars in donations to the UNHCR.
To achieve this, we launched a Twitter initiative around the U.N.'s first ever Summit for Refugees and Migrants.